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NJDGE Sets Out Rules for Online Affiliates

NJDGE Sets Out Rules for Online Affiliates

Affiliate marketing could be the online bread and butter associated with poker that is online, nonetheless it must be strictly regulated, based on the nj-new Jersey Division of Gaming Enforcement (NJDGE) (Image: thinkcomputers.com)

The nj-new Jersey Division of Gaming Enforcement (DGE) recently clarified its laws for internet marketers using New Jersey licensed operators. Affiliate marketing is just a type of web-based advertising where a business (the affiliate) establishes a symbiotic relationship with an operator, whereby the operator will reward the affiliate for every single customer introduced, via the affiliate’s own marketing efforts or through its web site’s marketing.

Simply put, it’s about paying revenue share or even a payment for referred company, and numerous news portals receive earnings primarily through affiliate marketing.

Setting Boundaries

It’s a presssing problem that the online gambling jurisdiction of New Jersey, where all marketing is strictly controlled, takes exceedingly seriously.

In April, DGE sent ‘cease and desist’ letters to poker that is numerous sites warning them, in no uncertain terms, that the advertising of offshore poker sites that offered games to New Jersey players would never be tolerated. The thrust associated with the DGE gripe seemed to be that the affiliates singled out were promoting illegal websites alongside sites that were authorized in New Jersey, hence giving the impression t (more…)

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